The effect of network externalities on the perception of a new service offering mobile banking

The effect of network externalities on the perception of a new service offering mobile banking

This study extends previous research by determining if potential adopters' perception of innovation characteristics mediates the effects of network externalities towards their intention to use mobile banking. The study also explores the possible moderating effects of technology anxiety between...

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Bibliographic Details
Main Authors: Ewe, Soo Yeong *, Yap, Sheau Fen, Lee, Christina Kwai Choi
Format: Conference or Workshop Item
Language:English
Published: 2012
Subjects:
HF Commerce
Online Access:http://eprints.sunway.edu.my/189/
http://eprints.sunway.edu.my/189/1/Ewe%20Soo%20Yong%20-%20The%20Effect%20of%20netowrk%20externalities%20on%20the%20perception%20of%20a%20%20new%20service%20offering%20mobile%20banking.pdf

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