The effect of network externalities on the perception of a new service offering mobile banking
This study extends previous research by determining if potential adopters' perception of innovation characteristics mediates the effects of network externalities towards their intention to use mobile banking. The study also explores the possible moderating effects of technology anxiety between...
| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2012
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| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/189/ http://eprints.sunway.edu.my/189/1/Ewe%20Soo%20Yong%20-%20The%20Effect%20of%20netowrk%20externalities%20on%20the%20perception%20of%20a%20%20new%20service%20offering%20mobile%20banking.pdf |
| _version_ | 1848801767231324160 |
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| author | Ewe, Soo Yeong * Yap, Sheau Fen Lee, Christina Kwai Choi |
| author_facet | Ewe, Soo Yeong * Yap, Sheau Fen Lee, Christina Kwai Choi |
| author_sort | Ewe, Soo Yeong * |
| building | SU Institutional Repository |
| collection | Online Access |
| description | This study extends previous research by determining if potential adopters' perception of innovation characteristics mediates the effects of network externalities towards their intention to use mobile banking. The study also explores the possible moderating effects of technology anxiety between network externalities, innovation characteristics and intention to use mobile banking |
| first_indexed | 2025-11-14T21:12:41Z |
| format | Conference or Workshop Item |
| id | sunway-189 |
| institution | Sunway University |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T21:12:41Z |
| publishDate | 2012 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | sunway-1892014-01-08T05:26:52Z http://eprints.sunway.edu.my/189/ The effect of network externalities on the perception of a new service offering mobile banking Ewe, Soo Yeong * Yap, Sheau Fen Lee, Christina Kwai Choi HF Commerce This study extends previous research by determining if potential adopters' perception of innovation characteristics mediates the effects of network externalities towards their intention to use mobile banking. The study also explores the possible moderating effects of technology anxiety between network externalities, innovation characteristics and intention to use mobile banking 2012-07 Conference or Workshop Item PeerReviewed text en http://eprints.sunway.edu.my/189/1/Ewe%20Soo%20Yong%20-%20The%20Effect%20of%20netowrk%20externalities%20on%20the%20perception%20of%20a%20%20new%20service%20offering%20mobile%20banking.pdf Ewe, Soo Yeong * and Yap, Sheau Fen and Lee, Christina Kwai Choi (2012) The effect of network externalities on the perception of a new service offering mobile banking. In: Global Marketing Conference, 19 - 22 July 2012, Seoul. (Submitted) |
| spellingShingle | HF Commerce Ewe, Soo Yeong * Yap, Sheau Fen Lee, Christina Kwai Choi The effect of network externalities on the perception of a new service offering mobile banking |
| title | The effect of network externalities on the perception of a new service offering mobile banking |
| title_full | The effect of network externalities on the perception of a new service offering mobile banking |
| title_fullStr | The effect of network externalities on the perception of a new service offering mobile banking |
| title_full_unstemmed | The effect of network externalities on the perception of a new service offering mobile banking |
| title_short | The effect of network externalities on the perception of a new service offering mobile banking |
| title_sort | effect of network externalities on the perception of a new service offering mobile banking |
| topic | HF Commerce |
| url | http://eprints.sunway.edu.my/189/ http://eprints.sunway.edu.my/189/1/Ewe%20Soo%20Yong%20-%20The%20Effect%20of%20netowrk%20externalities%20on%20the%20perception%20of%20a%20%20new%20service%20offering%20mobile%20banking.pdf |