A study of customer retention and churn rate management through data mining and customer profiling of Malaysian mobile user

A study of customer retention and churn rate management through data mining and customer profiling of Malaysian mobile user

This study aims to investigate the needs and wants of prepaid mobile service subscribers in Malaysia and identify usage patterns of industry churners, ultimately to offer the right product and value to target customers within a highly competitive market. This paper discusses the challenges faced by...

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Bibliographic Details
Main Authors: Ong, Derek Lai Teik *, Tan, Madeline Su Lin *, Andrews, Elizabeth *
Format: Conference or Workshop Item
Language:English
Published: 2012
Subjects:
HF Commerce
Online Access:http://eprints.sunway.edu.my/187/
http://eprints.sunway.edu.my/187/1/Elizabeth%20Andrews%20-%20A%20study%20of%20customer%20retention%20and%20churn%20rate%20management%20through%20data%20mining%20and%20customer%20profiling%20of%20Malaysian%20Mobile%20users..pdf

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