APA (7th ed.) Citation

Ong, D. L. T. *., Tan, M. S. L. *., & Andrews, E. *. (2012). A study of customer retention and churn rate management through data mining and customer profiling of Malaysian mobile user.

Chicago Style (17th ed.) Citation

Ong, Derek Lai Teik *, Madeline Su Lin * Tan, and Elizabeth * Andrews. A Study of Customer Retention and Churn Rate Management Through Data Mining and Customer Profiling of Malaysian Mobile User. 2012.

MLA (9th ed.) Citation

Ong, Derek Lai Teik *, et al. A Study of Customer Retention and Churn Rate Management Through Data Mining and Customer Profiling of Malaysian Mobile User. 2012.