The shift from business to leisure: An industry perspective of motivators of business tourists’ transition to leisure tourists

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The shift from business to leisure: An industry perspective of motivators of business tourists’ transition to leisure tourists

This study focuses on business events industry stakeholders’ perspectives on the issues surrounding the return of business event tourists as leisure tourists through the exploration of the push and pull factors from the supply side of business tourism industry. The business events industry is a vita...

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Bibliographic Details
Main Authors:	Tan, Ai Ling , Vijaya Malar, V. A. , Chai, Anisha Mee Fong *
Format:	Conference or Workshop Item
Language:	English
Published:	2021
Subjects:	G 154.9 Tourism
Online Access:	http://eprints.sunway.edu.my/1866/ http://eprints.sunway.edu.my/1866/1/Tan%20Ai%20Ling%20The%20Shift%20from%20Business%20to%20Leisure%20abstract.pdf

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