Service innovation: Building a sustainable competitive advantage in higher education

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Service innovation: Building a sustainable competitive advantage in higher education

The increasing pace of globalisation requires organisations to be innovative in their service provision to remain competitive in their industry. Higher education is one of the examples. Service innovation plays a critical role in helping universities to sustain their operations and gain a competitiv...

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Bibliographic Details
Main Authors:	Cheng, Boon Liat , Cham, Tat Huei, Dent, Michael M , Lee, T. H.
Format:	Article
Published:	Inderscience Enterprise 2019
Subjects:	LB2300 Higher Education
Online Access:	http://eprints.sunway.edu.my/1864/

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