Consumer motivations, attitude and behavioral intention toward green hotel selection

Consumer motivations, attitude and behavioral intention toward green hotel selection

Most prior studies have investigated the relationship between green purchase attitude and behavior based on the Theory of Planned Behavior (TPB). However, TPB is a behavioral theory based on a causal process, and thus ignores consumers’ motivational aspects. The purpose of this study is to examine c...

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Bibliographic Details
Main Authors: Wang, L., Wang, Z. X., Wong, P. P. W. *, Zhang, Qi
Format: Article
Language:English
Published: Faculty of Tourism, Universitas Ciputra Surabaya 2021
Subjects:
G 154.9 Tourism
Online Access:http://eprints.sunway.edu.my/1861/
http://eprints.sunway.edu.my/1861/1/Philip%20Wong%20Consumer%20motivations%2C%20attitude%20and%20behavioral%20intention%20toward%20green%20hotel%20selection.pdf

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