The influence of materialistic and ethical values on the purchase intention of counterfeit luxury goods: The case of Malaysian undergraduate

The influence of materialistic and ethical values on the purchase intention of counterfeit luxury goods: The case of Malaysian undergraduate

This study aims to measure Malaysian undergraduate students’ ethical and materialistic values, and their relationships with the purchase intention of non-deceptive luxury counterfeit goods. 200 questionnaires were distribute physically and via online. Items were adapted from the Muncy-Vitell, Spear...

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Bibliographic Details
Main Authors: Ong, Derek Lai Teik *, Ahmad Khairul Ariffin bin Kamaruddin, *, Bulathsinghalage, Channaka Nadira *, Seneviratne, Luke Aaron
Format: Article
Language:English
Published: IBIMA Publishing 2013
Subjects:
H Social Sciences (General)
Online Access:http://eprints.sunway.edu.my/186/
http://eprints.sunway.edu.my/186/1/Derek%20Ong%20Lai%20Teik%20-%20The%20Influence%20of%20Materialistic%20and%20Ethical.pdf

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