Antecedents of customer loyalty in the Malaysian hotel industry

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Antecedents of customer loyalty in the Malaysian hotel industry

Creating and maintaining customer loyalty is critical for the sustainability of a hotel in a competitive environment. This research aims to examine factors that influence customer loyalty in the Malaysian hotel industry. Quantitative research approach has been adapted in this research by distributin...

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Bibliographic Details
Main Authors:	Cheng, Boon Liat *, Lew, K. C.
Format:	Article
Language:	English
Published:	International Educative Research Foundation and Publisher (IERFP) Dhaka, Bangladesh 2015
Subjects:	HF Commerce G 154.9 Tourism
Online Access:	http://eprints.sunway.edu.my/1855/ http://eprints.sunway.edu.my/1855/1/Cheng%20Boon%20Liat%202015%20Antecedents%20of%20Customer%20Loyalty%20in%20the%20Malaysian%20Hotel%20Industry...%20Boon%20Liat%2C%20C.pdf

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