Web 2.0 as a tool for market intelligence acquisition in the Malaysian hotel industry

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Web 2.0 as a tool for market intelligence acquisition in the Malaysian hotel industry

Introduction: Web 2.0 applications such as social networks, blogs, content aggregators, online forums, and content communities can serve as powerful marketing communication tools for disseminating product information, obtaining feedback from customers, and creating online communities. This study aim...

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Bibliographic Details
Main Authors:	Yap, C. S., Cheng, Boon Liat *, Choe, K. L.
Format:	Article
Published:	Lund University, Sweden 2014
Subjects:	HF Commerce
Online Access:	http://eprints.sunway.edu.my/1853/

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