The Adoption of Technology Acceptance Model (TAM) and trust in influencing online purchase intention during the Covid-19 pandemic: Empirical evidence from Malaysia

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The Adoption of Technology Acceptance Model (TAM) and trust in influencing online purchase intention during the Covid-19 pandemic: Empirical evidence from Malaysia

Online purchasing has been embraced by customers due to its convenience and the raising issues of the Covid-19 pandemic. This research examines the factors influencing customers’ online purchase intention during the pandemic. Although a lot of research has been conducted regarding online purchasing,...

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Bibliographic Details
Main Authors:	Leong, Mei Kei , Chaichi, Kamelia
Format:	Article
Language:	English
Published:	Human Resource Management Academic Research Society (www.hrmars.com) 2021
Subjects:	HF Commerce
Online Access:	http://eprints.sunway.edu.my/1844/ http://eprints.sunway.edu.my/1844/1/Leong%20Mei%20Kei%20the-adoption-of-technology-acceptance-model-tam-and-trust-in-influencing-online-purchase-intention-during-the-covid-19-pandemic-empirical-evidence-from-malaysia.pdf

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