APA (7th ed.) Citation

Fam, K. S., Cheng, B. L. *., Cham, T. H., & Tan, C. Y. (2021). The role of cultural differences in customer retention: Evidence from the high-contact service industry. Sage.

Chicago Style (17th ed.) Citation

Fam, K. S., Boon Liat * Cheng, Tat Huei Cham, and C. Y. Tan. The Role of Cultural Differences in Customer Retention: Evidence from the High-contact Service Industry. Sage, 2021.

MLA (9th ed.) Citation

Fam, K. S., et al. The Role of Cultural Differences in Customer Retention: Evidence from the High-contact Service Industry. Sage, 2021.