Tourist satisfaction in the Malaysia tourism industry: Relationship between service innovation and destination image

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Tourist satisfaction in the Malaysia tourism industry: Relationship between service innovation and destination image

Malaysia has often been recognized by both local and international tourists as a premier visiting destination. Perception of a tourist destination, thus, has an important bearing on eventual tourist satisfaction. This study examines various aspects of service innovation that influence destination im...

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Bibliographic Details
Main Authors:	Cheng, Boon Liat *, Shaheen, M., Nor Khalidah, A., Yap, C. S.
Format:	Article
Language:	English
Published:	National University of Malaysia (UKM) 2020
Subjects:	G 154.9 Tourism
Online Access:	http://eprints.sunway.edu.my/1825/ http://eprints.sunway.edu.my/1825/1/Cheng%20Boon%20Liat%202020%20Tourist%20Satisfaction%20in%20the%20Malaysia%20Tourism%20Industry.pdf

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