Factors leading to customer retention in the high volume-low volume service context: Evidence from the mobile service industry

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Factors leading to customer retention in the high volume-low volume service context: Evidence from the mobile service industry

Service convenience has undoubtedly gain substantial recognition for both goods and service industries within recent years towards forging an enduring competitive advantage. Considering heightened market expectations in the mobile service industry, importance of capitalizing on relevant elements is...

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Bibliographic Details
Main Authors:	Cheng, Boon Liat *, Gaur, Sanjaya S., Rezuan, Abdul Rahim
Format:	Article
Language:	English
Published:	MAG Scholar 2020
Subjects:	HF Commerce
Online Access:	http://eprints.sunway.edu.my/1823/ http://eprints.sunway.edu.my/1823/1/Cheng%20Boon%20Liat%202020%20Factors_Leading_to_Customer_Retention_in.pdf

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