APA (7th ed.) Citation

Cheng, B. L. *., Gaur, S. S., & Rezuan, A. R. (2020). Factors leading to customer retention in the high volume-low volume service context: Evidence from the mobile service industry. MAG Scholar.

Chicago Style (17th ed.) Citation

Cheng, Boon Liat *, Sanjaya S. Gaur, and Abdul Rahim Rezuan. Factors Leading to Customer Retention in the High Volume-low Volume Service Context: Evidence from the Mobile Service Industry. MAG Scholar, 2020.

MLA (9th ed.) Citation

Cheng, Boon Liat *, et al. Factors Leading to Customer Retention in the High Volume-low Volume Service Context: Evidence from the Mobile Service Industry. MAG Scholar, 2020.