Cruising down millennials’ fashion runway:a cross-functional study beyond Pacific borders

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Cruising down millennials’ fashion runway:a cross-functional study beyond Pacific borders

Purpose – The clothing industry is one of the earmarked industries in many countries following the rising demand and consumption of clothing products among millennials. Malaysia and Thailand are known to be promising markets for this industry in the South East Asia region. The purpose of this study...

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Bibliographic Details
Main Authors:	Cham, Tat Huei, Cheng, Boon Liat *, Ng, Caryn Kar Yan
Format:	Article
Language:	English
Published:	Emerald 2020
Subjects:	BF Psychology
Online Access:	http://eprints.sunway.edu.my/1822/ http://eprints.sunway.edu.my/1822/1/cruising.pdf

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