Gender differences in perceptions and attitudes toward online shopping: A study of Malaysian consumers

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Gender differences in perceptions and attitudes toward online shopping: A study of Malaysian consumers

Despite the high potential of online shopping in Malaysian market, there is still a lack of understanding with regards to gender differences on online shopping behaviour. This research was conducted to determine the differences between male and female Internet users on their perceptions and attitude...

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Bibliographic Details
Main Authors:	Lim, Yet Mee, Cheng, Boon Liat *, Cham, Tat Huei, Ng, Caryn Kar Yan, Tan, J. X.
Format:	Article
Language:	English
Published:	2019
Subjects:	HF Commerce
Online Access:	http://eprints.sunway.edu.my/1817/ http://eprints.sunway.edu.my/1817/1/Cheng%20Boon%20Liat%202019%20Gender%20Differences%20in%20Perceptions%20and%20Attitudes%20Toward%20Online%20Shopping%20A%20Study%20of%20Malaysian%20Consumers.pdf

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