Application of the theory on planned behaviour to green hotel visit intention: An extension of self-identity

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Application of the theory on planned behaviour to green hotel visit intention: An extension of self-identity

The demand for green products and services has increased in recent years, as customers are more concerned about global warming and environmental pollution. As a result, more companies focus on introducing environmental friendly solutions such as green concept hotels to meet consumers demand. Since h...

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Bibliographic Details
Main Authors:	Cheng, Boon Liat *, Enriquez, B. B., Thomborrow, T., Mansori, Shaheen
Format:	Article
Language:	English
Published:	2019
Subjects:	G 154.9 Tourism
Online Access:	http://eprints.sunway.edu.my/1816/ http://eprints.sunway.edu.my/1816/1/Cheng%20Boon%20Liat%202019%20Application%20of%20the%20Theory%20on%20Planned%20Behaviour%20to%20Green%20Hotel%20Visit%20Intention%20An%20Extension%20of%20Self-Identity.pdf

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