Innovativeness, market intelligence practices, and firm performance of small- and medium-sized tour operators

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Innovativeness, market intelligence practices, and firm performance of small- and medium-sized tour operators

The study examines the effect of market intelligence practices on firm performance in the small- and medium-sized tour operators in Malaysia. Specifically, a conceptual model is developed which hypothesizes that firm innovativeness relates positively to market intelligence acquisition and market i...

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Bibliographic Details
Main Authors:	Yap, C. S., Cheng, Boon Liat *, Nurhuzira, M. H., Rizal, A.
Format:	Article
Language:	English
Published:	SAGE 2018
Subjects:	HF Commerce
Online Access:	http://eprints.sunway.edu.my/1812/ http://eprints.sunway.edu.my/1812/1/Cheng%20Boon%20Liat%202016%20Innovativeness%2C%20market%20intelligence%20practices%20and%20firm%20performance.pdf

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