Innovativeness, market intelligence practices, and firm performance of small- and medium-sized tour operators
The study examines the effect of market intelligence practices on firm performance in the small- and medium-sized tour operators in Malaysia. Specifically, a conceptual model is developed which hypothesizes that firm innovativeness relates positively to market intelligence acquisition and market i...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE
2018
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| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/1812/ http://eprints.sunway.edu.my/1812/1/Cheng%20Boon%20Liat%202016%20Innovativeness%2C%20market%20intelligence%20practices%20and%20firm%20performance.pdf |
| _version_ | 1848802139639382016 |
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| author | Yap, C. S. Cheng, Boon Liat * Nurhuzira, M. H. Rizal, A. |
| author_facet | Yap, C. S. Cheng, Boon Liat * Nurhuzira, M. H. Rizal, A. |
| author_sort | Yap, C. S. |
| building | SU Institutional Repository |
| collection | Online Access |
| description | The study examines the effect of market intelligence practices on firm performance in the small- and
medium-sized tour operators in Malaysia. Specifically, a conceptual model is developed which hypothesizes
that firm innovativeness relates positively to market intelligence acquisition and market intelligence utilization
which, in turn, affects firm performance. A self-administered questionnaire survey is used to garner
responses from a sample of 81 tour operators. The findings indicate that firm performance is positively
related to market intelligence practices both in terms of market intelligence acquisition and market intelligence
utilization. In addition, it also shows that the relationship between firm innovativeness and market
intelligence acquisition is stronger than the relationship between firm innovativeness and market intelligence
utilization. These findings may imply that even though market intelligence practices are more prevalent
among larger firms, small- and medium-sized tour operators may also benefit from having formal information
processing systems and in particular in terms of acquiring and utilizing information. The limitations of the
study and recommendations for future research are also discussed. |
| first_indexed | 2025-11-14T21:18:36Z |
| format | Article |
| id | sunway-1812 |
| institution | Sunway University |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T21:18:36Z |
| publishDate | 2018 |
| publisher | SAGE |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | sunway-18122021-12-02T07:17:01Z http://eprints.sunway.edu.my/1812/ Innovativeness, market intelligence practices, and firm performance of small- and medium-sized tour operators Yap, C. S. Cheng, Boon Liat * Nurhuzira, M. H. Rizal, A. HF Commerce The study examines the effect of market intelligence practices on firm performance in the small- and medium-sized tour operators in Malaysia. Specifically, a conceptual model is developed which hypothesizes that firm innovativeness relates positively to market intelligence acquisition and market intelligence utilization which, in turn, affects firm performance. A self-administered questionnaire survey is used to garner responses from a sample of 81 tour operators. The findings indicate that firm performance is positively related to market intelligence practices both in terms of market intelligence acquisition and market intelligence utilization. In addition, it also shows that the relationship between firm innovativeness and market intelligence acquisition is stronger than the relationship between firm innovativeness and market intelligence utilization. These findings may imply that even though market intelligence practices are more prevalent among larger firms, small- and medium-sized tour operators may also benefit from having formal information processing systems and in particular in terms of acquiring and utilizing information. The limitations of the study and recommendations for future research are also discussed. SAGE 2018 Article PeerReviewed text en cc_by_nc_4 http://eprints.sunway.edu.my/1812/1/Cheng%20Boon%20Liat%202016%20Innovativeness%2C%20market%20intelligence%20practices%20and%20firm%20performance.pdf Yap, C. S. and Cheng, Boon Liat * and Nurhuzira, M. H. and Rizal, A. (2018) Innovativeness, market intelligence practices, and firm performance of small- and medium-sized tour operators. Tourism and Hospitality Research, 18 (2). pp. 143-151. ISSN 1467-3584 https://journals.sagepub.com/home/thr DOI: 10.1177/1467358416636931 |
| spellingShingle | HF Commerce Yap, C. S. Cheng, Boon Liat * Nurhuzira, M. H. Rizal, A. Innovativeness, market intelligence practices, and firm performance of small- and medium-sized tour operators |
| title | Innovativeness, market intelligence practices, and firm performance of small- and medium-sized tour operators |
| title_full | Innovativeness, market intelligence practices, and firm performance of small- and medium-sized tour operators |
| title_fullStr | Innovativeness, market intelligence practices, and firm performance of small- and medium-sized tour operators |
| title_full_unstemmed | Innovativeness, market intelligence practices, and firm performance of small- and medium-sized tour operators |
| title_short | Innovativeness, market intelligence practices, and firm performance of small- and medium-sized tour operators |
| title_sort | innovativeness, market intelligence practices, and firm performance of small- and medium-sized tour operators |
| topic | HF Commerce |
| url | http://eprints.sunway.edu.my/1812/ http://eprints.sunway.edu.my/1812/ http://eprints.sunway.edu.my/1812/ http://eprints.sunway.edu.my/1812/1/Cheng%20Boon%20Liat%202016%20Innovativeness%2C%20market%20intelligence%20practices%20and%20firm%20performance.pdf |