The Impact of service innovation on tourist satisfaction: Evidence from the Malaysian tourism industry

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The Impact of service innovation on tourist satisfaction: Evidence from the Malaysian tourism industry

Objective – This study proposed a model to test the impacts of the four dimensions of service innovation (i.e., process innovation, organisational innovation, marketing innovation and product innovation) on tourist satisfaction in the Malaysian tourism. Methodology/Technique – Measurement items for...

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Bibliographic Details
Main Author:	Cheng, Boon Liat *
Format:	Article
Published:	Global Academy of Training & Research (GATR) Enterprise 2014
Subjects:	G 154.9 Tourism
Online Access:	http://eprints.sunway.edu.my/1810/

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