Exploring the impact of relationship marketing upon
customer satisfaction and customer loyalty in Malaysian banking industry

QR Code

Exploring the impact of relationship marketing upon customer satisfaction and customer loyalty in Malaysian banking industry

In present extremely competitive and globalize banking context, increasing customer loyalty emerges as one of the most imperative challenges faced by marketers. Cultivating loyal customers is frequently argued to be the single most important driver of organizations’ long-term financial performance...

Full description

Bibliographic Details
Main Authors:	Sung, P. N., Cheng, Boon Liat *
Format:	Article
Language:	English
Published:	Inderscience 2015
Subjects:	HF Commerce
Online Access:	http://eprints.sunway.edu.my/1808/ http://eprints.sunway.edu.my/1808/1/Cheng%20Boon%20Liat%202015%20Exploring%20the%20Impact%20of%20Relationship%20Marketing%20upon%20Customer%20Safisfaction.pdf

Similar Items

Antecedents of customer loyalty in the Malaysian hotel industry
by: Cheng, Boon Liat *, et al.
Published: (2015)

The effect of customer satisfaction on customer loyalty in the motor industry
by: Lim, Ka Bian, et al.
Published: (2019)

Factors influencing customer satisfaction and E-Loyalty: Online shopping environment among the young adults
by: Izyan Hizza, H. L., et al.
Published: (2014)

Internal Marketing And Customer Loyalty: Mediating Effect Of Relationship Marketing
by: Sim, Hock Seng
Published: (2006)

Service recovery, customer satisfaction and customer loyalty: Evidence from Malaysia’s hotel industry
by: Cheng, Boon Liat *, et al.
Published: (2019)

The Impact of Relationship Marketing On Customer Loyalty in Malaysian Banks
by: Zhou, Ruijie
Published: (2012)

Virtual brand personality, customer satisfaction and brand loyalty in online banking industry / Ong Khian Sin
by: Ong, Khian Sin
Published: (2009)

To study the relationship between bank layout and customer satisfaction
by: Norazlina, Rusli
Published: (2013)

Customer satisfaction and loyalty towards grocery stores in Palestine
by: Abusharar, Majed M. M., et al.
Published: (2017)

The influence of service marketing mix and umrah service quality on customer satisfaction and customer loyalty towards umrah travel agents in Malaysia
by: Othman, Bestoon Abdulmaged
Published: (2020)

Factors Affecting Customer Loyalty on Domestic Cafe in Ipoh: A Mediation Effect of Customer Satisfaction
by: Ng, Shu Lin, et al.
Published: (2016)

Impact of relationship marketing on customers loyalty of Islamic banks in the state of Kuwait
by: Faraj Aldaihani, Faraj Mazyed, et al.
Published: (2019)

Modelling customers' loyalty in using Islamic mobile banking services
by: Mohd Thas Thaker, M. A., et al.
Published: (2019)

Relationship quality and customer loyalty towards private hospitals in Malaysia.
by: Chiew, Chai Hui, et al.
Published: (2011)

Mediating mechanism of customer satisfaction on customer relationship management implementation and customer loyalty among consolidated banks
by: Adeiza, A., et al.
Published: (2022)

The Associations Between Service Quality, Corporate Image, Customer Satisfaction, and Loyalty: Evidence From the Malaysian Hotel Industry
by: Cheng, Boon Liat, et al.
Published: (2014)

Customer satisfaction on mobile banking in Perak, Malaysia
by: Chang, Yong Hui, et al.
Published: (2020)

The impact of customer trust, customer identification and customer satisfaction towards customer loyalty in banking sector / Shahrul Ridzuan Jamari
by: Jamari, Shahrul Ridzuan
Published: (2018)

Integration of standardization and customization: impact on service quality, customer satisfaction, and loyalty
by: Kasiri, Leila Agha, et al.
Published: (2017)

The role of customer satisfaction in enhancing customer loyalty in Malaysian Islamic banks
by: Amin, Muslim, et al.
Published: (2010)

Perceived justice in service Recovery and customer satisfaction: Evidence from the Malaysian Hotel Industry
by: Cheng, Boon Liat *
Published: (2015)

Factors leading to customer retention in the high volume-low volume service context: Evidence from the mobile service industry
by: Cheng, Boon Liat *, et al.
Published: (2020)

The impact of service quality on customer satisfaction and customer loyalty: an empirical study on Islamic banks in Bahrain
by: Ahmed, Saad Mateen, et al.
Published: (2016)

The impact of customer relationship management strategies on customer satisfaction under e-commerce platforms
by: Ding, Duo
Published: (2024)

Hotel service recovery and service quality: Influences of corporate image and generational diﬀerences in the relationship between customer satisfaction and loyalty
by: Cheng, Boon Liat *, et al.
Published: (2017)

Hotel Service Recovery and Service Quality: Influences of Corporate Image and Generational Differences in the Relationship between Customer Satisfaction and Loyalty
by: Cheng, Boon Liat, et al.
Published: (2017)

Service Quality And Its Relationship With Customer Satisfaction Towards Customer Loyalty
by: MOHD ISA, SALMI
Published: (2005)

Survey on customer's perception of their main banker's value disciplines and service loyalty : a case of retail banking customers in Malaysia / Ng Oy Lin
by: Ng, Oy Lin
Published: (2010)

Customer Satisfaction & Loyalty in the Singapore Retail Fuel Market
by: Koh, See Yong
Published: (2009)

Are TQM practices supporting customer satisfaction and service quality?
by: Ooi, Keng Boon, et al.
Published: (2011)

Influence of customer relationship management, technology innovation and customer empowerment on customer loyalty in Kuwaiti banks
by: Aldaihani, Faraj Mazyed Faraj
Published: (2021)

Service Quality, Trust and Customer Satisfaction on Customer Loyalty: A Study of Banks in Malaysia
by: Chen, Kai
Published: (2012)

TQM and customer satisfaction in Malaysia’s service sector
by: Sit, Wen Yi, et al.
Published: (2009)

The impact of relationship marketing tactics on customer loyalty in Malaysian telecommunication industry / Afif Haikal Hanifa
by: Hanifa, Afif Haikal
Published: (2017)

The role of cultural differences in customer retention: Evidence from the high-contact service industry
by: Fam, K. S., et al.
Published: (2021)

Factors influencing customer loyalty towards fast food restaurants
by: Nezakati, Hossein *, et al.
Published: (2011)

Internal Marketing And Customer Loyalty: Mediating Effect Of Relationship Marketing
by: Sim, Hock Seng
Published: (2006)

Internal Marketing And Customer Loyalty: Mediating Effect Of Relationship Marketing
by: Sim, Hock Seng
Published: (2006)

Dimension of customer preference in the Malaysian foodservice industry:the relationship with customer satisfaction and loyalty / Abang Zainoren Abang Abdulrahman
by: Abang Abdulrahman, Abang Zainoren
Published: (2012)

Effects of customer relationship management, customer perceived value and customer socio - demographic characteristics on bank customers’ loyalty in Ghana
by: Agbemabiese, George Cudjoe
Published: (2018)