Sung, P. N., & Cheng, B. L. *. (2015). Exploring the impact of relationship marketing upon customer satisfaction and customer loyalty in Malaysian banking industry. Inderscience.
Chicago Style (17th ed.) CitationSung, P. N., and Boon Liat * Cheng. Exploring the Impact of Relationship Marketing Upon customer Satisfaction and Customer Loyalty in Malaysian Banking Industry. Inderscience, 2015.
MLA (9th ed.) CitationSung, P. N., and Boon Liat * Cheng. Exploring the Impact of Relationship Marketing Upon customer Satisfaction and Customer Loyalty in Malaysian Banking Industry. Inderscience, 2015.
Warning: These citations may not always be 100% accurate.