Factors influencing consumers’ online purchase intention:
A Study among University students in Malaysia

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Factors influencing consumers’ online purchase intention: A Study among University students in Malaysia

E-Commerce is one of the crucial trading methods worldwide. Hence, it is important to understand consumers’ online purchase intention. This research aims to examine factors that influence consumers’ online purchase intention among university students in Malaysia. Quantitative research approach has b...

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Bibliographic Details
Main Authors:	Cheng, Boon Liat *, Yee, S. W.
Format:	Article
Language:	English
Published:	2014
Subjects:	HF Commerce
Online Access:	http://eprints.sunway.edu.my/1803/ http://eprints.sunway.edu.my/1803/1/Cheng%20Boon%20Liat%202014%20Factors%20Influencing%20Consumer%27s%20Online%20Purchase%20Intention%20A%20study.pdf

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