Factors affecting consumer’s continuance online purchase intention in Malaysia

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Factors affecting consumer’s continuance online purchase intention in Malaysia

Objective – This paper attempts to explore the continuance purchase intention among Malaysian consumers on the internet, through the conceptual framework as modified from the Technology Acceptance Model. Methodology/Technique – The research data has been collected through the use of an internet-ba...

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Bibliographic Details
Main Authors:	Yap, M. F., Cheng, Boon Liat *
Format:	Article
Published:	Global Academy of Training & Research (GATR) Enterprise 2013
Subjects:	HF Commerce
Online Access:	http://eprints.sunway.edu.my/1802/

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