Factors affecting consumer’s continuance online purchase intention in Malaysia
Objective – This paper attempts to explore the continuance purchase intention among Malaysian consumers on the internet, through the conceptual framework as modified from the Technology Acceptance Model. Methodology/Technique – The research data has been collected through the use of an internet-ba...
| Main Authors: | , |
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| Format: | Article |
| Published: |
Global Academy of Training & Research (GATR) Enterprise
2013
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| Online Access: | http://eprints.sunway.edu.my/1802/ |
| _version_ | 1848802137923911680 |
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| author | Yap, M. F. Cheng, Boon Liat * |
| author_facet | Yap, M. F. Cheng, Boon Liat * |
| author_sort | Yap, M. F. |
| building | SU Institutional Repository |
| collection | Online Access |
| description | Objective – This paper attempts to explore the continuance purchase intention among Malaysian consumers on the
internet, through the conceptual framework as modified from the Technology Acceptance Model.
Methodology/Technique – The research data has been collected through the use of an internet-based survey method,
with a convenience sample of 300 Malaysian respondents in June 2014; whereas, data analysis is further conducted using
the SPSS software, through the measurements of a simple linear regression test, mediation test and moderation test.
Findings – Results show a positive relationship between perceived usefulness and trust; while the continuance intention for online purchase is positively significant to perceived usefulness. The partial mediating role of subjective norm is further identified, between perceived usefulness and continuance intention. It is also understood that both male and female perceive the usefulness of website as an important factor toward their intention to online re-purchase.
Novelty – Most of the researches are conducted solely upon the factors or purchase intention, limited studies have been
done to investigate the continuance purchase intention among fellow consumers. |
| first_indexed | 2025-11-14T21:18:35Z |
| format | Article |
| id | sunway-1802 |
| institution | Sunway University |
| institution_category | Local University |
| last_indexed | 2025-11-14T21:18:35Z |
| publishDate | 2013 |
| publisher | Global Academy of Training & Research (GATR) Enterprise |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | sunway-18022021-09-27T05:28:33Z http://eprints.sunway.edu.my/1802/ Factors affecting consumer’s continuance online purchase intention in Malaysia Yap, M. F. Cheng, Boon Liat * HF Commerce Objective – This paper attempts to explore the continuance purchase intention among Malaysian consumers on the internet, through the conceptual framework as modified from the Technology Acceptance Model. Methodology/Technique – The research data has been collected through the use of an internet-based survey method, with a convenience sample of 300 Malaysian respondents in June 2014; whereas, data analysis is further conducted using the SPSS software, through the measurements of a simple linear regression test, mediation test and moderation test. Findings – Results show a positive relationship between perceived usefulness and trust; while the continuance intention for online purchase is positively significant to perceived usefulness. The partial mediating role of subjective norm is further identified, between perceived usefulness and continuance intention. It is also understood that both male and female perceive the usefulness of website as an important factor toward their intention to online re-purchase. Novelty – Most of the researches are conducted solely upon the factors or purchase intention, limited studies have been done to investigate the continuance purchase intention among fellow consumers. Global Academy of Training & Research (GATR) Enterprise 2013 Article PeerReviewed Yap, M. F. and Cheng, Boon Liat * (2013) Factors affecting consumer’s continuance online purchase intention in Malaysia. Global Journal of Business and Social Science Review, 1 (2). pp. 162-174. ISSN 2289-8506 http://gatrenterprise.com/GATRJournals/gjbssr_issues.html |
| spellingShingle | HF Commerce Yap, M. F. Cheng, Boon Liat * Factors affecting consumer’s continuance online purchase intention in Malaysia |
| title | Factors affecting consumer’s continuance online purchase intention in Malaysia |
| title_full | Factors affecting consumer’s continuance online purchase intention in Malaysia |
| title_fullStr | Factors affecting consumer’s continuance online purchase intention in Malaysia |
| title_full_unstemmed | Factors affecting consumer’s continuance online purchase intention in Malaysia |
| title_short | Factors affecting consumer’s continuance online purchase intention in Malaysia |
| title_sort | factors affecting consumer’s continuance online purchase intention in malaysia |
| topic | HF Commerce |
| url | http://eprints.sunway.edu.my/1802/ http://eprints.sunway.edu.my/1802/ |