Augmented reality in smart retailing: A (n) (A) Symmetric Approach to continuous intention to use retail brands’ mobile AR apps

QR Code

Augmented reality in smart retailing: A (n) (A) Symmetric Approach to continuous intention to use retail brands’ mobile AR apps

Smart retailing has recently emerged as a new form of retail brand management enabled by novel technologies such as mobile augmented reality applications, to create better experience and value for customers. Augmented reality has also received significant attention as a growing field in marketing...

Full description

Bibliographic Details
Main Authors:	Nikhashemi, S. R., Knight, H. H., Khaldoon, N., Cheng, Boon Liat *
Format:	Article
Language:	English
Published:	Elsevier 2021
Subjects:	HF Commerce
Online Access:	http://eprints.sunway.edu.my/1799/ http://eprints.sunway.edu.my/1799/1/Cheng%20Boon%20Liat%20Augmented%20reality.pdf

Similar Items

Drivers of retail app continuance use intention among Malaysian millennials
by: Lim, Xin Jean
Published: (2020)

The object recognition for augmented reality (AR)
by: Lim, En Siang
Published: (2023)

Building Strong Brands in Retailing
by: Woodside, Arch, et al.
Published: (2007)

An AR (Augmented Reality) application for food inspection
by: Ngiam, Nicholas Li Xuan
Published: (2024)

Branding in a multichannel retail environment: online stores vs. app stores and the effect of product type
by: Rezaei, Sajad, et al.
Published: (2017)

Augmented reality based map navigation (AR-BAMAN)
by: Ling, Kah Wei
Published: (2005)

Determinants of intention to use augmented reality (AR) for clothing try-on on mobile shopping apps among Malaysian Gen Z
by: Ngie, Mi Yi, et al.
Published: (2024)

3D game-based learning music theory with augmented reality (AR)
by: Cheng, Wong See, et al.
Published: (2021)

Exploring older people’s experience with augmented reality (ar) applications
by: Abd Malik, Sofianiza, et al.
Published: (2015)

Children road safety training with augmented reality (AR) [Demo]
by: Lugmayr, Artur, et al.
Published: (2017)

Factors hindering the implementation of augmented reality (AR) in Malaysian construction
by: Adibah, Danh Sapry
Published: (2017)

Web-based image-Augmented Reality (AR) matching generator
by: Bill Hundson, David
Published: (2023)

Mobile augmented reality for smart pet
by: Ooi, Shion Yeing
Published: (2019)

Retail knockoffs: Consumer acceptance and rejection of inauthentic retailers
by: Rosenbaum, M., et al.
Published: (2016)

Will you stay or will you go the effects anthropomorphism presence and the marketing mix have on retail app continuance use intention
by: Lim, Xin Jean, et al.
Published: (2021)

Factor potential implementation of augmented reality (AR) among developer in Malaysia
by: Nur Rabiatul Adawiyah, Hasim
Published: (2018)

UTAR Campus Tour Within Minutes via Augmented Reality (AR)
by: Teh, Wan Hui
Published: (2021)

Retailer corporate branding / Sharifah Faridah Syed Alwi
by: Syed Alwi, Sharifah Faridah
Published: (2007)

Factors affecting brand loyalty in Malaysia retail industry
by: Goh, Qian Feng
Published: (2023)

SMART (Smart mathematic with augmented reality technology) application for preschool
by: Kartika Idayu, Tajul Arifin
Published: (2019)

Assessing the potential of augmented reality (AR) as attributes of successful learning of heritage architecture
by: Abdullah, Fadzidah, et al.
Published: (2017)

Case studies of augmented reality (AR) in manufacturing, maintenance & repair, medical and entertainment
by: Nor Arifah, Ismail.
Published: (2005)

AR university logo: markerless mobile augmented reality with waze application integration
by: Abdullah, Samir Diler
Published: (2015)

The Design and Development of Augmented Reality (AR) Application for Internet Evolution Learning Topics
by: Suhaizal, Hashim, et al.
Published: (2023)

The Design and Development of Augmented Reality (AR) Application for Internet Evolution Learning Topics
by: Suhaizal, Hashim, et al.
Published: (2023)

The Design and Development of Augmented Reality (AR) Application for Internet Evolution Learning Topics
by: Suhaizal, Hashim, et al.
Published: (2023)

Does brand attachment protect consumer–brand relationships after brand misconduct in retail banking?
by: Shimul, Anwar Sadat, et al.
Published: (2024)

Consumer Perceptions of Global and Local Brands in the India Retail Sector
by: Bajaj, Smriti
Published: (2006)

Employer’s Branding and Employee Engagement of Furniture Retailer in Klang Valley
by: Raemah Abdullah Hashim,, et al.
Published: (2018)

Employer branding and employee engagement of furniture retailer in Klang Valley
by: Raemah Abdullah Hashim,, et al.
Published: (2018)

Predictors of customer acceptance of and resistance to smart technologies in the retail sector
by: Roy, S., et al.
Published: (2018)

Smart cashierless checkout system for retail using machine vision
by: Lee, Ren Yi
Published: (2022)

Smart Shopper – Grocery Ingredient Filtering with Augmented Reality
by: Yap, Pei Pei
Published: (2021)

Local Retailers Response to Retail Internationalisation:Malaysia Perspective
by: Wong, Poh Ling
Published: (2005)

A critical review of virtual and augmented reality (VR/AR) applications in construction safety
by: Li, X., et al.
Published: (2018)

The conceptual model for the real-time navigation in Augmented Reality (AR) technology for mobile platform
by: Ting, Qiao Thong
Published: (2023)

AR campus connect: Enhancing social connectivity through augmented reality in university settings
by: Tay, Min Min
Published: (2024)

Learnability factors for investigating the effectiveness of augmented reality smart glasses in smart campus
by: Hafsa, Sayera, et al.
Published: (2020)

Learnability factors for investigating the effectiveness of augmented reality smart glasses in smart campus
by: Hafsa, Sayera, et al.
Published: (2020)

Retail management
by: M. Zain, Osman, et al.
Published: (2011)