Tour guiding or tour misleading? Multifaceted approach in assessing the standards of cultural tour guiding in Bali Island

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Tour guiding or tour misleading? Multifaceted approach in assessing the standards of cultural tour guiding in Bali Island

This study inspects the quality of tour guiding in Bali Island in specific to cultural tour. A total of 4 quality standards of tour guiding were conceptualized based on suggestions from UNESCO, and World Federation of Tourist Guide Association namely 1) Knowledge, 2) Guiding techniques, 3) Complianc...

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Bibliographic Details
Main Authors:	Chong, Daniel Ka Leong *, Lo, Mun U
Format:	Article
Published:	Department of Recreation, Park, and Tourism Sciences at Texas A&M University and Texas Digital Libraries 2021
Subjects:	G 154.9 Tourism
Online Access:	http://eprints.sunway.edu.my/1777/

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