A content analysis of appeals in food advertisements for children on online TV streaming

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A content analysis of appeals in food advertisements for children on online TV streaming

The increasing number of obese children has doubled over the past two decades and represents a major public health problem everywhere in the world. This problem is escalated with easy Internet access, where online TV programming with unrestrained food advertisements are easily available to children...

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Bibliographic Details
Main Authors:	Fong, Belinda Fong Chong *, Izzal, A. Z.
Format:	Article
Language:	English
Published:	School of Media and Communication, Taylor's University Malaysia 2019
Subjects:	BF Psychology HM Sociology
Online Access:	http://eprints.sunway.edu.my/1764/ http://eprints.sunway.edu.my/1764/1/Belinda%20Fong%20Content%20analysis.pdf

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