Understanding the fundamental building blocks of mobile banking adoption: A qualitative approach

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Understanding the fundamental building blocks of mobile banking adoption: A qualitative approach

The rapid proliferation of mobile phones and other electronic gadgets has not only changed the way people live, but also created a new channel for marketing. One such new technology is the mobile banking development, which can significantly impact a bank’s operational efficiency and customer servic...

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Bibliographic Details
Main Authors:	Ewe, Soo Yeong *, Yap, Sheau Fen
Format:	Conference or Workshop Item
Language:	English
Published:	2012
Subjects:	HF Commerce
Online Access:	http://eprints.sunway.edu.my/163/ http://eprints.sunway.edu.my/163/1/Ewe%20Soo%20Yong%20-%20Understanding%20the%20Fundamental%20Building%20Blocks%20of%20Mobile%20Banking%20Adoption%20A%20qualitative%20Approach.pdf

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