Strategic understanding of Malaysian online customers’ service quality preference through demographic customer profiling and e-product bundling

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Strategic understanding of Malaysian online customers’ service quality preference through demographic customer profiling and e-product bundling

In order to stay competitive in the arena of e-commerce, conventional e-marketing research have provided solutions to online businesses and marketing practitioners by understanding online purchasing behavior and thereby proposing various determinants influencing online purchasing behavior. Little re...

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Bibliographic Details
Main Authors:	Ong, Derek Lai Teik , Ho, Jessica Sze Yin
Format:	Conference or Workshop Item
Language:	English
Published:	2012
Subjects:	HF Commerce
Online Access:	http://eprints.sunway.edu.my/161/ http://eprints.sunway.edu.my/161/1/Derek%20Ong1%20-%20Strategic%20Understanding%20of%20Malaysian%20Online%20Customers%20Service%20Quality%20Prefernce.pdf

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