Factors influencing non-green consumers’ purchase intention: A partial least squares structural equation modelling (PLS-SEM) approach

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Factors influencing non-green consumers’ purchase intention: A partial least squares structural equation modelling (PLS-SEM) approach

The shift of consumers buying preference toward green beauty products can alleviate environmental degradation to a certain extent. This study investigated the factors that could affect non-green consumers purchase intention of green beauty products. Through the lens of non-green consumers of green b...

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Bibliographic Details
Main Authors:	Siti Munerah, A. K. , Koay, Kian Yeik , Seethaletchumy, T.
Format:	Article
Language:	English
Published:	Elsevier 2021
Subjects:	HF Commerce
Online Access:	http://eprints.sunway.edu.my/1604/ http://eprints.sunway.edu.my/1604/1/munerah%20et%20al%20%282021%29factors%20influencing%20non-green%20consumers%E2%80%99%20purchase%20intention%20a%20partial%20least%20squares%20structural%20equation%20modelling%20%28pls-sem%29%20app%20%281%29.pdf

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