APA (7th ed.) Citation

Koay, K. Y. *., Ong, D. L. T. *., Khoo, K. L. *., & Yeoh, H. J. *. (2021). Perceived social media marketing activities and consumer-based brand equity. Emerald.

Chicago Style (17th ed.) Citation

Koay, Kian Yeik *, Derek Lai Teik * Ong, Kim Leng * Khoo, and Hui Jing * Yeoh. Perceived Social Media Marketing Activities and Consumer-based Brand Equity. Emerald, 2021.

MLA (9th ed.) Citation

Koay, Kian Yeik *, et al. Perceived Social Media Marketing Activities and Consumer-based Brand Equity. Emerald, 2021.