Global versus local brand: perceived quality and status-seeking motivation in the automobile industry
The purpose of this research is to examine the influence of status-seeking motivation on perceived quality of a global versus local automobile brand in Malaysia. The data for this research was collected through 303 questionnaires from young working adults within the Klang Valley. Data was analysed u...
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| Format: | Conference or Workshop Item |
| Language: | English |
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2012
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| Online Access: | http://eprints.sunway.edu.my/160/ http://eprints.sunway.edu.my/160/1/Derek%20Ong%20-%20Global%20vs%20Local%20Brand%20Perceived%20Quality%20and%20Status-Seeking%20Motivation%20in%20the%20Automobile%20Industry.pdf |
| _version_ | 1848801762370125824 |
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| author | Ho, Jessica Sze Yin * Ong, Derek Lai Teik * Wang, Pheik Ing * Tay, Grace Tsu Phing * New, Chye Peng * |
| author_facet | Ho, Jessica Sze Yin * Ong, Derek Lai Teik * Wang, Pheik Ing * Tay, Grace Tsu Phing * New, Chye Peng * |
| author_sort | Ho, Jessica Sze Yin * |
| building | SU Institutional Repository |
| collection | Online Access |
| description | The purpose of this research is to examine the influence of status-seeking motivation on perceived quality of a global versus local automobile brand in Malaysia. The data for this research was collected through 303 questionnaires from young working adults within the Klang Valley. Data was analysed using repeated measure t-test and results show that a global brand is generally preferred in terms of perceived quality in regards to wealth, achievement and enhance social standings. Likewise, regardless of high or low status-seeking motivation, a global brand is still preferred over a local brand. |
| first_indexed | 2025-11-14T21:12:36Z |
| format | Conference or Workshop Item |
| id | sunway-160 |
| institution | Sunway University |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T21:12:36Z |
| publishDate | 2012 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | sunway-1602020-10-12T07:10:27Z http://eprints.sunway.edu.my/160/ Global versus local brand: perceived quality and status-seeking motivation in the automobile industry Ho, Jessica Sze Yin * Ong, Derek Lai Teik * Wang, Pheik Ing * Tay, Grace Tsu Phing * New, Chye Peng * HF Commerce The purpose of this research is to examine the influence of status-seeking motivation on perceived quality of a global versus local automobile brand in Malaysia. The data for this research was collected through 303 questionnaires from young working adults within the Klang Valley. Data was analysed using repeated measure t-test and results show that a global brand is generally preferred in terms of perceived quality in regards to wealth, achievement and enhance social standings. Likewise, regardless of high or low status-seeking motivation, a global brand is still preferred over a local brand. 2012-02-14 Conference or Workshop Item NonPeerReviewed text en http://eprints.sunway.edu.my/160/1/Derek%20Ong%20-%20Global%20vs%20Local%20Brand%20Perceived%20Quality%20and%20Status-Seeking%20Motivation%20in%20the%20Automobile%20Industry.pdf Ho, Jessica Sze Yin * and Ong, Derek Lai Teik * and Wang, Pheik Ing * and Tay, Grace Tsu Phing * and New, Chye Peng * (2012) Global versus local brand: perceived quality and status-seeking motivation in the automobile industry. In: Asia-Pacific Business Research Conference, 13 - 14 Feb 2012, Kuala Lumpur. (Submitted) |
| spellingShingle | HF Commerce Ho, Jessica Sze Yin * Ong, Derek Lai Teik * Wang, Pheik Ing * Tay, Grace Tsu Phing * New, Chye Peng * Global versus local brand: perceived quality and status-seeking motivation in the automobile industry |
| title | Global versus local brand: perceived quality and status-seeking motivation in the automobile industry |
| title_full | Global versus local brand: perceived quality and status-seeking motivation in the automobile industry |
| title_fullStr | Global versus local brand: perceived quality and status-seeking motivation in the automobile industry |
| title_full_unstemmed | Global versus local brand: perceived quality and status-seeking motivation in the automobile industry |
| title_short | Global versus local brand: perceived quality and status-seeking motivation in the automobile industry |
| title_sort | global versus local brand: perceived quality and status-seeking motivation in the automobile industry |
| topic | HF Commerce |
| url | http://eprints.sunway.edu.my/160/ http://eprints.sunway.edu.my/160/1/Derek%20Ong%20-%20Global%20vs%20Local%20Brand%20Perceived%20Quality%20and%20Status-Seeking%20Motivation%20in%20the%20Automobile%20Industry.pdf |