Constructing a methodological approach to examine the determinants affecting purchase intention through perceived risk in the hotel context

Constructing a methodological approach to examine the determinants affecting purchase intention through perceived risk in the hotel context

Purchase intention is one of the most widely studied areas in relation to the analysis of consumer markets due to the constantly changing micro and macro environments surrounding businesses. This study aims to provide hotel stakeholders with an understanding on the factors which affect purchase in...

Full description

Bibliographic Details
Main Authors: Loh, E. G. Y. *, Stephenson, M. L. *, Nezakati, H. *
Format: Article
Language:English
Published: JMMCB 2021
Subjects:
HM Sociology
TX Home economics
Online Access:http://eprints.sunway.edu.my/1597/
http://eprints.sunway.edu.my/1597/1/Evelyn%20Geok%20Constructing%20a%20Methodological%20Approach%20to%20Examine%20the%20Determinants%20Affective%20Purchase%20Intention%20Through%20Perceived%20Risk%20in%20the%20Hotel%20Context%20%28002%29.pdf

Similar Items

Similar Items