Customer loyalty in financial services from a service-dominant logic perspective
| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2012
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| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/156/ http://eprints.sunway.edu.my/156/1/Brian%20Imrie%20-%20Customer%20Loyalty%20in%20Financial%20Services%20from%20a%20Service-Dominant%20Logic%20perspective.pdf |
| _version_ | 1848801761217740800 |
|---|---|
| author | Kat, Mui Ling * Imrie, Brian C. * |
| author_facet | Kat, Mui Ling * Imrie, Brian C. * |
| author_sort | Kat, Mui Ling * |
| building | SU Institutional Repository |
| collection | Online Access |
| first_indexed | 2025-11-14T21:12:35Z |
| format | Conference or Workshop Item |
| id | sunway-156 |
| institution | Sunway University |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T21:12:35Z |
| publishDate | 2012 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | sunway-1562013-07-08T08:38:49Z http://eprints.sunway.edu.my/156/ Customer loyalty in financial services from a service-dominant logic perspective Kat, Mui Ling * Imrie, Brian C. * HF Commerce 2012-09-25 Conference or Workshop Item NonPeerReviewed text en http://eprints.sunway.edu.my/156/1/Brian%20Imrie%20-%20Customer%20Loyalty%20in%20Financial%20Services%20from%20a%20Service-Dominant%20Logic%20perspective.pdf Kat, Mui Ling * and Imrie, Brian C. * (2012) Customer loyalty in financial services from a service-dominant logic perspective. In: Consumer Behavior and Marketing: New Approaches in Consumer Research and Prospects Conference, 24 - 25 Sept 2012, Taylor's University, Subang Jaya, Selangor, . (Submitted) |
| spellingShingle | HF Commerce Kat, Mui Ling * Imrie, Brian C. * Customer loyalty in financial services from a service-dominant logic perspective |
| title | Customer loyalty in financial services from a service-dominant logic perspective |
| title_full | Customer loyalty in financial services from a service-dominant logic perspective |
| title_fullStr | Customer loyalty in financial services from a service-dominant logic perspective |
| title_full_unstemmed | Customer loyalty in financial services from a service-dominant logic perspective |
| title_short | Customer loyalty in financial services from a service-dominant logic perspective |
| title_sort | customer loyalty in financial services from a service-dominant logic perspective |
| topic | HF Commerce |
| url | http://eprints.sunway.edu.my/156/ http://eprints.sunway.edu.my/156/1/Brian%20Imrie%20-%20Customer%20Loyalty%20in%20Financial%20Services%20from%20a%20Service-Dominant%20Logic%20perspective.pdf |