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The impact of young celebrity endorsements in social media advertisements and brand image towards the purchase intention of young consumers

The power of young celebrities and brand image in influencing young consumers are becoming more relevant in the marketing and advertising of products and services of the plethora of brands we have in the twenty-first century. Businesses and brands use young celebrities to endorse their products to a...

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Bibliographic Details
Main Authors:	Arman, Ahmad, Izian Idris, , Mason, C., Chow, Shenn Kuan
Format:	Article
Published:	Sciedu Press 2019
Subjects:	HF Commerce
Online Access:	http://eprints.sunway.edu.my/1472/

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