Mass media effects in formation of attitudes towards an internalized shopping center: The Conceptual understanding on the usefulness of advertising media

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Mass media effects in formation of attitudes towards an internalized shopping center: The Conceptual understanding on the usefulness of advertising media

Retailing plays a major role in attracting tourists here and Malaysia is now known amongst the most popular shopping hubs in the world. Amongst the most iconic shopping centers that Malaysia is known for include KLCC, Pavilion, Midvalley Megamall, One Utama and Sunway Pyramid. According to Tourism M...

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Bibliographic Details
Main Authors:	Izian Idris, , Toh, Evelyn Bee Hwa
Format:	Article
Published:	Lifescience Global 2020
Subjects:	HF Commerce
Online Access:	http://eprints.sunway.edu.my/1471/

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