The impacts of motives, barriers, and behaviour on the travel package attractiveness from Muslim travelers perspectives

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The impacts of motives, barriers, and behaviour on the travel package attractiveness from Muslim travelers perspectives

Travel agencies have modernized the way they communicate their package tours to travelers through digital technology. It is however imperative to also understand travelers' needs in order to remain competitive in the market. In particular, it is crucial to clearly recognize the diversity in tra...

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Bibliographic Details
Main Authors:	Ahmad, A., Izian Idris, *, Mason, C., Hasim, M. A., Sajilan, Sulaiman
Format:	Article
Language:	English
Published:	Blue Eyes Intelligence Engineering and Sciences Publication 2020
Subjects:	HF Commerce
Online Access:	http://eprints.sunway.edu.my/1469/ http://eprints.sunway.edu.my/1469/1/Idris%20Impacts%20of%20motives.pdf

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