‘Unpacking’ young travellers’ needs to enhance the attractiveness of package tours

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‘Unpacking’ young travellers’ needs to enhance the attractiveness of package tours

This paper presents the findings of a study which adapts the Travel Need Model established from past literature to gain insights on the three different travel needs which predicted to influence the needs of young travellers towards a package tour namely, travel motives, travel behaviour and travel b...

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Bibliographic Details
Main Authors:	Ahmad, A., Izian Idris, *, Mason, C., Sheikh Khairuddin, S. M. H., Abdul Menon, A. S., Shamsudin, M. F., Masri, R., Hasim, M. A.
Format:	Article
Language:	English
Published:	Hampstead Psychological Associates 2020
Subjects:	HF Commerce
Online Access:	http://eprints.sunway.edu.my/1468/ http://eprints.sunway.edu.my/1468/1/Idris%20Unpacking%20young%20travellers.pdf

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