Public relation activities in Islamic banking industry: An approach of Circuit of Culture (COC) Model

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Public relation activities in Islamic banking industry: An approach of Circuit of Culture (COC) Model

Purpose:This paper has adopted Circuit of Culture (COC) model as theoretical framework to examine the role of religion in influencing the public relations activity of Islamic banking institutions in Malaysia. Design/methodology/approach: A narrative analysis is used in this study. This analysis is b...

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Bibliographic Details
Main Authors:	Mohd Thas Thaker, M. A., Mohd Thas Thaker, Hassanudin *, Anwar, A. P.
Format:	Article
Published:	Emerald 2018
Subjects:	HF Commerce
Online Access:	http://eprints.sunway.edu.my/1448/

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