Predicting homebuyers’ intentions of inhabiting eco-friendly homes: The case of a developing country

Malaysian housing developers are still weighing the costs and benefits of building environmentally sensitive homes as many of them are concerned that there is not enough demand for these homes. The objective of this paper is to examine the relative importance of psychosocial, housing and demographic...

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Main Author: Tan, Teck-Hong *
Format: Conference or Workshop Item
Language:English
Published: 2012
Subjects:
Online Access:http://eprints.sunway.edu.my/143/
http://eprints.sunway.edu.my/143/1/Tan%20Teck%20Hong%20-%20Predicting%20Homebuyers%20Intentions%20of%20Inhabiting%20Eco-Friendly%20Homes.pdf
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author Tan, Teck-Hong *
author_facet Tan, Teck-Hong *
author_sort Tan, Teck-Hong *
building SU Institutional Repository
collection Online Access
description Malaysian housing developers are still weighing the costs and benefits of building environmentally sensitive homes as many of them are concerned that there is not enough demand for these homes. The objective of this paper is to examine the relative importance of psychosocial, housing and demographic determinants in influencing intention to inhabit eco-friendly homes. The results indicated that a favorable attitude toward environmentally sensitive homes, high control in the ability to purchase sustainable homes, and the role of identification with green consumerism were statistically significant predictors of intention to inhabit such homes. However, social referents’ opinion relating to green and sustainable homes was not significantly related to the intention of inhabiting. The findings also indicated that owners of gated-guarded and detached dwellings, monthly household income and higher educational attainment were significantly related to the likelihood of residing in eco-friendly homes. Housing developers should have to take the lead to generate awareness of sustainability of green homes through education because increasing awareness creates demand for eco-friendly homes, which would in turn push house buyers to go green.
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publishDate 2012
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spelling sunway-1432019-03-14T02:13:08Z http://eprints.sunway.edu.my/143/ Predicting homebuyers’ intentions of inhabiting eco-friendly homes: The case of a developing country Tan, Teck-Hong * H Social Sciences (General) HD Industries. Land use. Labor Malaysian housing developers are still weighing the costs and benefits of building environmentally sensitive homes as many of them are concerned that there is not enough demand for these homes. The objective of this paper is to examine the relative importance of psychosocial, housing and demographic determinants in influencing intention to inhabit eco-friendly homes. The results indicated that a favorable attitude toward environmentally sensitive homes, high control in the ability to purchase sustainable homes, and the role of identification with green consumerism were statistically significant predictors of intention to inhabit such homes. However, social referents’ opinion relating to green and sustainable homes was not significantly related to the intention of inhabiting. The findings also indicated that owners of gated-guarded and detached dwellings, monthly household income and higher educational attainment were significantly related to the likelihood of residing in eco-friendly homes. Housing developers should have to take the lead to generate awareness of sustainability of green homes through education because increasing awareness creates demand for eco-friendly homes, which would in turn push house buyers to go green. 2012-04-25 Conference or Workshop Item NonPeerReviewed text en http://eprints.sunway.edu.my/143/1/Tan%20Teck%20Hong%20-%20Predicting%20Homebuyers%20Intentions%20of%20Inhabiting%20Eco-Friendly%20Homes.pdf Tan, Teck-Hong * (2012) Predicting homebuyers’ intentions of inhabiting eco-friendly homes: The case of a developing country. In: International Real Estate Symposium (IRERS) 2012: Globalization of Real Estate: Transforming and Opportunities (6th), 24-25 Apr 2012, National Institute of Valuation (INSPEN), Ministry of Finance, Malaysia.. (Submitted)
spellingShingle H Social Sciences (General)
HD Industries. Land use. Labor
Tan, Teck-Hong *
Predicting homebuyers’ intentions of inhabiting eco-friendly homes: The case of a developing country
title Predicting homebuyers’ intentions of inhabiting eco-friendly homes: The case of a developing country
title_full Predicting homebuyers’ intentions of inhabiting eco-friendly homes: The case of a developing country
title_fullStr Predicting homebuyers’ intentions of inhabiting eco-friendly homes: The case of a developing country
title_full_unstemmed Predicting homebuyers’ intentions of inhabiting eco-friendly homes: The case of a developing country
title_short Predicting homebuyers’ intentions of inhabiting eco-friendly homes: The case of a developing country
title_sort predicting homebuyers’ intentions of inhabiting eco-friendly homes: the case of a developing country
topic H Social Sciences (General)
HD Industries. Land use. Labor
url http://eprints.sunway.edu.my/143/
http://eprints.sunway.edu.my/143/1/Tan%20Teck%20Hong%20-%20Predicting%20Homebuyers%20Intentions%20of%20Inhabiting%20Eco-Friendly%20Homes.pdf