Determining the relative importance of quality factors for crowdfunding platforms
A crowdfunding platform provides a facility for anyone with internet access to transmit an idea to a social network with the goal of gathering funding for their works or projects. A quality crowdfunding platform acts as an indicator of the donors’ ability to provide funds to the projects. In the exi...
| Main Authors: | , , , |
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| Format: | Article |
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Creative Decisions Foundation
2019
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| Online Access: | http://eprints.sunway.edu.my/1428/ |
| _version_ | 1848802055916879872 |
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| author | Anwar, A. P. Mohd Thas Thaker, M. A. Mohd Thas Thaker, Hassanudin * Md Fouad, A. |
| author_facet | Anwar, A. P. Mohd Thas Thaker, M. A. Mohd Thas Thaker, Hassanudin * Md Fouad, A. |
| author_sort | Anwar, A. P. |
| building | SU Institutional Repository |
| collection | Online Access |
| description | A crowdfunding platform provides a facility for anyone with internet access to transmit an idea to a social network with the goal of gathering funding for their works or projects. A quality crowdfunding platform acts as an indicator of the donors’ ability to provide funds to the projects. In the existing literature on the quality factors of crowdfunding platforms, no systematic approach has been applied to prioritize these quality factors. The task of identifying the quality factors of a crowdfunding platform has been absent in the existing literature. The aim of this study is to use the Analytic Hierarchy Process (AHP) to identify and rank the relative weights of the quality factors of crowdfunding platforms. The results show that ‘functionality’ emerged as the most crucial criterion. The research findings also provide insightful information to crowdfunding platform providers so that they may improve the effectiveness and efficiency of their platforms. |
| first_indexed | 2025-11-14T21:17:16Z |
| format | Article |
| id | sunway-1428 |
| institution | Sunway University |
| institution_category | Local University |
| last_indexed | 2025-11-14T21:17:16Z |
| publishDate | 2019 |
| publisher | Creative Decisions Foundation |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | sunway-14282020-10-07T04:03:39Z http://eprints.sunway.edu.my/1428/ Determining the relative importance of quality factors for crowdfunding platforms Anwar, A. P. Mohd Thas Thaker, M. A. Mohd Thas Thaker, Hassanudin * Md Fouad, A. HF Commerce A crowdfunding platform provides a facility for anyone with internet access to transmit an idea to a social network with the goal of gathering funding for their works or projects. A quality crowdfunding platform acts as an indicator of the donors’ ability to provide funds to the projects. In the existing literature on the quality factors of crowdfunding platforms, no systematic approach has been applied to prioritize these quality factors. The task of identifying the quality factors of a crowdfunding platform has been absent in the existing literature. The aim of this study is to use the Analytic Hierarchy Process (AHP) to identify and rank the relative weights of the quality factors of crowdfunding platforms. The results show that ‘functionality’ emerged as the most crucial criterion. The research findings also provide insightful information to crowdfunding platform providers so that they may improve the effectiveness and efficiency of their platforms. Creative Decisions Foundation 2019-12-10 Article PeerReviewed Anwar, A. P. and Mohd Thas Thaker, M. A. and Mohd Thas Thaker, Hassanudin * and Md Fouad, A. (2019) Determining the relative importance of quality factors for crowdfunding platforms. International Journal of the Analytic Hierarchy Process, 11 (3). pp. 368-388. ISSN 1936-6744 https://doi.org/10.13033/ijahp.v11i3.667 https://doi.org/10.13033/ijahp.v11i3.667 |
| spellingShingle | HF Commerce Anwar, A. P. Mohd Thas Thaker, M. A. Mohd Thas Thaker, Hassanudin * Md Fouad, A. Determining the relative importance of quality factors for crowdfunding platforms |
| title | Determining the relative importance of quality factors for crowdfunding platforms |
| title_full | Determining the relative importance of quality factors for crowdfunding platforms |
| title_fullStr | Determining the relative importance of quality factors for crowdfunding platforms |
| title_full_unstemmed | Determining the relative importance of quality factors for crowdfunding platforms |
| title_short | Determining the relative importance of quality factors for crowdfunding platforms |
| title_sort | determining the relative importance of quality factors for crowdfunding platforms |
| topic | HF Commerce |
| url | http://eprints.sunway.edu.my/1428/ http://eprints.sunway.edu.my/1428/ http://eprints.sunway.edu.my/1428/ |