Drivers of loyalty among non-Muslims towards Islamic banking in Malaysia

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Drivers of loyalty among non-Muslims towards Islamic banking in Malaysia

Purpose: The growth of Islamic banking seems to be tremendous and significant in the context of Malaysia. Moreover, together with Muslim loyalty towards Islamic banking, non-Muslims are also showing positive acceptance towards Islamic banking in Malaysia. Thus, this paper aims to examine the drivers...

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Bibliographic Details
Main Authors:	Mohd Thas Thaker, Hassanudin *, Chandra Sakaran, K., Nanairan, N. M., Mohd Thas Thaker, M. A., Hafezali, I. H.
Format:	Article
Published:	Emerald 2020
Subjects:	HF Commerce
Online Access:	http://eprints.sunway.edu.my/1417/

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