What keeps Islamic mobile banking customers loyal?

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What keeps Islamic mobile banking customers loyal?

Purpose: This study aims to find important factors of Malaysian Islamic banking customers’ loyalty or continuance intention to use Islamic mobile banking services. Design/methodology/approach: The primary data are collected from the survey administered to 250 customers in the Klang Valley and the a...

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Bibliographic Details
Main Authors:	Mohd Thas Thaker, M. A., Amin, M., Mohd Thas Thaker, Hassanudin *, Allah Pitchay, A.
Format:	Article
Published:	Emerald 2019
Subjects:	HF Commerce
Online Access:	http://eprints.sunway.edu.my/1382/

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