Marketing of environmentally friendly hotels in China through religious segmentation: a theory of planned behaviour approach

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Marketing of environmentally friendly hotels in China through religious segmentation: a theory of planned behaviour approach

Purpose – The purpose of this study is to examine the relationship between religiosity, green purchase attitude (GPA), subjective norm (SN), perceived behavioural control (PBC) and green purchase intention (GPI) towards the selection of environmentally friendly hotel. The current study argues that...

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Bibliographic Details
Main Authors:	Lei, Wang, Wong, P. P. W. *
Format:	Article
Language:	English
Published:	Emerald 2020
Subjects:	G Geography (General) HF Commerce
Online Access:	http://eprints.sunway.edu.my/1370/ http://eprints.sunway.edu.my/1370/1/Wong%20Pong%20Weng%20Marketing%20of%20environmentally.pdf

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