Enhancing consumer online engagement through consumer involvement: A case of airline and hospitality services in Malaysia

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Enhancing consumer online engagement through consumer involvement: A case of airline and hospitality services in Malaysia

Consumer online engagement has seen a sight of emerging attention by marketing literature, but how consumer involvement, with its dimensions (importance, pleasure, sign, risk consequence, and risk probability), is linked with consumer online engagement still requires additional empirical analysis es...

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Bibliographic Details
Main Authors:	Leong, Mei Kei *, Syuhaily Osman, Laily, P., Sabri, M. F.
Format:	Article
Language:	English
Published:	Growing Science 2019
Subjects:	HF Commerce
Online Access:	http://eprints.sunway.edu.my/1369/ http://eprints.sunway.edu.my/1369/1/Leong%20Mei%20Kei.pdf

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