Differences in visual-textual platforms, technical-strategic communication & professionalism vs encroachment between Malaysian & American PR practitioners' social media practices.

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Differences in visual-textual platforms, technical-strategic communication & professionalism vs encroachment between Malaysian & American PR practitioners' social media practices.

Social media platforms and their affordances are found by researchers to affect the public relations (PR) industry and its practitioners’ tasks. Wright and Hinson’s (2015, 2016, 2017) longitudinal studies showed digital media including online social network sites drastically changing the way PR is p...

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Bibliographic Details
Main Authors:	Chuan, Tek Pheung, Lee, Cheng Ean Catherine *, Lim, Siz Siz
Format:	Article
Language:	English
Published:	School of Media and Communication, Taylor's University Malaysia 2020
Subjects:	HM Sociology T Technology (General)
Online Access:	http://eprints.sunway.edu.my/1342/ http://eprints.sunway.edu.my/1342/1/Catherine%20Lee%20Differences%20in%20visual.pdf

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