The predictors of attitude towards online advertising

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The predictors of attitude towards online advertising

With the significant increase of the number of Internet users in Malaysia to 17.5 million users in 2011,online advertisers need to understand the consumers’ attitude towards online advertising better. Thus, the main aim of this research paper is to study the predictors of consumers’ attitude toward...

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Bibliographic Details
Main Authors:	Kok, Adeline Li Ming *, Teoh, Boon Wai, Mazitah Hussin, Nik Kamariah Nik Mat
Format:	Conference or Workshop Item
Language:	English
Published:	2012
Subjects:	H Social Sciences (General)
Online Access:	http://eprints.sunway.edu.my/133/ http://eprints.sunway.edu.my/133/1/Adeline%20Kok%20%20-%20The%20Predictors%20of%20Attitude%20towards%20Online%20Advertising%20%283%29.pdf

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