Investigating causes and consequences of purchase intention of luxury fashion

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Investigating causes and consequences of purchase intention of luxury fashion

The purpose of this study is to examine the influences of self-identity, subjective norm and attitude on the intention to purchase luxury fashion goods. It also demonstrates how purchase intention influences on customers' intention to pay premium prices for luxury fashion goods. A theoretical m...

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Bibliographic Details
Main Authors:	Suha, F. S., Chaichi, Kamelia *
Format:	Article
Language:	English
Published:	Growing Science 2018
Subjects:	HF Commerce
Online Access:	http://eprints.sunway.edu.my/1306/ http://eprints.sunway.edu.my/1306/1/Kamelia%20Chaichi%20Investigating%20causes.pdf

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